Do you believe everything that advertisers tell you?
According to Public Health England, two thirds of adults and a quarter of children between two and ten years old are overweight or obese. By 2034, 70% of adults are expected to be overweight or obese. Obesity related diseases such as heart disease,cancer and type 2 diabetes are crippling the NHS.
A new charity has been formed called Living Loud UK, whose aim is to reduce childhood obesity by introducing better eating habits to families.
Ad campaigns can teach us to stress eat and comfort eat. We can associate a chocolate bar with feelings of comfort after a long day, or a quick chocolate snack to give you energy or caffeinated drink will apparently make you grow wings! They are glamorising quite unhealthy snacks and drinks.
They can also normalise increasing portion sizes and encourage snacking. We are encouraged to impulse buy and spend more. Many of these ideas are sold to us so well that they become entrenched in our everyday language.
Complete this well known phrase “Have a break have a …………………”
Snacking between meals is largely a concept generated by the advertising world. Children are the ones who are aimed at in these campaigns. As adults we are able to formulate our own opinions on what is good for us, but how many parents have been pestered to buy a brand name product rather than a supermarket own brand.
Think before you buy, and just ask yourself is that child’s meal really going to make them happy? Or will it be the beginning of a journey to obesity and illness?