This week I was joined on the phone by Adam from the Brighton based band `Rubylux`, the band formed in 2007, Rob and the keyboardist Adam Harris had played together since they was at secondry school, eventually meeting drummer Mike Hall and Bassist Clark Clossett-Hughes through the Brighto band scene.
The Band have completed their debut album `Fake Control` this was realised last May and is now available to purchase via iTunes.
So lets not give too much away, click on the audio link below to listen to the full Rubylux interview;
[audio:https://www.phoenixfm.com/wp-content/uploads/2011/08/Rubylux-interview_0.mp3|titles=Rubylux interview_0]Rubylux interview
17/09/11 Shakedown Festival, Brighton
15/10/11 Concord2, Brighton
20/10/11 Thunderbolt, Bristol
21/10/11 The Cellers, Portsmouth
Essex and London Dates;
11/11/11 Soundhouse Club, Colchester 17/11/11 The Boarderline,London
The band also have a new track out entitled ` What You Need` we air played it on the Sunday Lunch show, to have a listen to the new track click the audio tab below;
[audio:https://www.phoenixfm.com/wp-content/uploads/2011/08/Rubylux_-_What_You_Need_-_Official_Music_Video._Single_release_October_10th..mp3|titles=Rubylux_-_What_You_Need_-_Official_Music_Video._Single_release_October_10th.]What You Need
The Band have recently finished the new Video to accompany the new single `what you need`, and it has a remarkable resemblence to the Xfactor boy band One Direction`s new video, both of which have been released around the same time, however this is where any similararity ends as the music styles are miles apart.
The band blogged;
In some ways, it is flattering that some people are drawing comparisons between the two, as budgets for both video`s would havebeen WORLDS apart.
Major labels tend to have a habit of spending pretty much as much as they can on their video’s, and this video probably cost close to £100,000. Ours on the other hand… We found a super talented, up and coming director, who has been a close friend of ours for years. We came up with a simple idea together, and decided to start pulling in a few favours. We managed to borrow the great camper from VW Kampers, a great Brighton based company who are fans of ours! They were more than happy to help out!
In fact our biggest expense for the whole video was probably a BBQ and a few Beers for our friends and fans who attended the shoot! It’s the least we could do! Our fans make up a big part of the video, and we really wanted them to be involved!
I’m not slating major record labels, but can’t help but think if they took more of a DIY approach (and some are) that so many great new bands are doing (and doing brilliantly), they would be able to sign and support more up and coming talent. And not find themselves in the mess that a lot of them are in! Band’s need time to grow, and spending a million quid in a year, on videos, photo-shoots etc… and then just dropping them a few months later seems like a crazy business plan for any type of company!
Anyway… Kind of a loosely related blog! In summary, we think the One Direction video looks great! Brilliant job to everyone involved! But they could have made 100 videos for the same price, and probably achieved the same great end result!!
See for yourself, both music videos can be seen on the bands website; www.rubylux.net