This review of the deal between MegaBuzz Music Promotions & Universal Music Group examines what to expect as these two partner to help their artist roster. Read to learn more!
One of the premiere music marketing and public relations firms in the music industry, MegaBuzz Music Promotions, has partnered with Universal Music Group. The two are combining to work with artists and assist them with development and promotion.
MegaBuzz Music Promotions was founded in 2010 by Victor Hart who cut his teeth working for Universal Music Group, Sony Music Group, and Capitol Records. In an industry that requires learning on the job, he is a man who brings a lot of knowledge and experience to the table. With MegaBuzz, he has used his talents to promote independent artists through radio stations, magazines, and the biggest online music media platforms.
In the nine years since it’s launch, MegaBuzz has made its reputation on aiding independent artists in garnering widespread, mainstream media attention. This work has been instrumental in these artists gaining international recognition and eventually landing record deals and advancing their careers.
This deal now makes Universal Music Group the exclusive distributor and marketer for MegaBuzz and its artists going forward. While MegaBuzz has done a tremendous job in establishing itself and promoting its artist roster, this landmark deal now gives it and them the backing of one of the biggest names and brands in the industry.
MegaBuzz brings in their own successes, as to date they have amassed 30-plus million streams online, 10-plus million views on Youtube, and 220,000 equivalents in sales. Combining this success, this artist roster, and now the brand and reach of Sony Music UK, this deal projects to be a winning formula for everyone involved.
The mission for MegaBuzz has always been to partner with independent artists so that they can create, develop, market, and expand their business models and progress their careers. Working with a global artist roster that includes HipHop, Pop, Electronic, DJs, Indie, Rock, and Country acts, Hart and his team have a wide net of expertise. Megabuzz works with their artists to establish goals, create a plan to reach these goals, and then target growing their revenue in music sales and digital content, live shows, merchandise and branding, sponsorships, and music licensing.
Today, MegaBuzz has a network of staff and resources in London, New York, and Toronto. Their global roster performs over a thousand live shows a year, and they target their music to over 300 million music fans across the globe. Now with the backing of Sony Music UK, who has nearly 100 thousand twitter followers alone, their reach has never been bigger. For those interested in joining a growing music marketing company, you can visit their website at
