Signage is one of the most cost-effective ways of advertising. Large and small businesses aim to create eye-catching business signs to boost the company image and attract customers.

If you are a business owner in Dallas, partner with a reliable Dallas sign company to create business signs that will establish your branding. In this article, we’ll give tips on creating attractive signs and using them effectively to promote your brand.

Planning Your Business Signage

A business sign serves various purposes. Among the most important is advertising products or services to people who likely will buy them. Businesses can reinforce brand recognition among their target customers by using signages. Therefore, it is critical to have a well-thought-out plan when designing signs and choosing the type of signs to use.

First, consider the objective before starting the sign design process. If not, it’s impossible to determine whether interior or exterior signage is effective. Next, you must determine how much you will spend on the project.

Once the financial plan has been completed, it is time to consider the design. Large outdoor signs must be durable and have easy-to-read text. In contrast, indoor signs might require smaller fonts to be readable up close.

Whether designing an outdoor or indoor sign, think outside the box to attract passersby’s attention. Ensure your color scheme reflects the company’s brand colors. If the signs are placed outside, consider lighting at night.

Bright backgrounds and bold colors make a great contrast. Select a color palette that reflects the company’s brand, energy, and products. Do not clutter the sign with multiple images or busy patterns.

Tips on Creating Effective Business Signages

Graphic designers use the following design principles to create high-impact signage that is readable, appealing to the eye, and carries the most impact:

Make it visible and readable.

When it comes to signage design, less is more. Signs with short messages are easier to see and read at a glance. Choosing the correct size for the distance you expect your sign or display to be viewed is important because signs come in all shapes and sizes. Consider where it will be placed and what obstacles might stand. Signage must be visible to be effective.

Keep it simple.

Concise signage effectively communicates a message. Your target audience should understand your message in as few words as possible. The more words or lines of text you use on your sign, the harder it is to read from a distance.

Make sure to account for white space. White space refers to areas left uncovered by text or graphics in a design. Aside from other design considerations, space surrounding text and graphics is also important. The tendency is to fill up as much space as possible with copy. Crowded text is difficult to read. For optimal readability, a sign’s face should have 30 to 40% white space.

Pay attention to the type and font.

Font type and style should be clean, crisp, and easy to read for maximum legibility. A professional font has various weights, including regular, bold, black, and extended. Using these features, you can organize your message according to priority or preference.

People think all capital letters are easier to read from a distance because they are “larger” than lowercase letters. However, visual tests have concluded that lower- and upper-case text is easier to read at a distance than only upper-case letters. You may have only a few seconds to convey your message to viewers, so make your sign readable.

It is a good rule not to use more than two different fonts in one design. Your message will stand out if you choose two fonts that complement each other. The most important thing is to use fonts that are readable from a distance.

Think about location.

Sign design for a business involves much more than aesthetics. There should be a balance between the size, location, lighting, and other factors related to the building’s location. Buildings, landscaping, and surrounding structures should also be considered. A sign’s color palette should be distinctive without clashing with the environment.

When choosing a location, you should consider local ordinances and regulations governing signage. Ensure you understand the rules before you spend a dime on your message, words, images, and colors.

Plan and Design for Success

An eye-catching business sign effectively reaches potential customers and leaves an impression. To create one, you should first familiarize yourself with the fundamentals of signage design. Then, explore different signage options and collaborate with reliable vendors.