In the United States, more than 62% of people are in favor of legalizing cannabis. This single statistic shows just how popular cannabis products have become in the recent past. Each year that goes by results in a 20% increase in the sale of recreational and medical products.

The revenue created by these sales is higher than that of all organic produce in the United States. Customers for these products aren’t just Millennials. Instead, parents, Baby Boomers, and people of all ages are taking advantage of the many benefits of cannabis according to greenscannacare.co.uk.

In the cannabis industry, one of the most challenging hurdles companies need to overcome is finding a way to connect with so many different audiences. To understand the average consumer of cannabis, we sent out a survey to more than 8,000 active cannabis users. These users covered a wide range of demographics and had a variety of different consumption habits. Based on the results of our survey, we came up with some tips that will make it easier to connect with customers like these.

Get Customers Involved With Your Company’s Story

Since the cannabis industry is so young, there are currently no clearly established leaders in the market. That means that every business has a chance to succeed. If you want to make your way to the head of the pack, however, you not only need to help customers overcome any negative viewpoints that they may have about cannabis but you also have to let them know why they should do business with your company.

An important part of that is telling your story. When people understand where your business came from and where it is heading, they are more likely to trust you and to want to buy your products. When developing your story, try asking questions like these:

• What sets your business apart from others in the industry?

• What are you doing to help customers understand what makes you unique?

• When customers interact with employees, is the difference between your company and others clear in terms of the level of service they receive or the knowledge of the staff members?

• What steps do you take to assist customers in finding the right products?

• How can you put these answers together into a compelling story for your company?

• Using A Consistent Approach Increases Trust

It takes a lot more money and effort to find new customers than it does to keep the customers you already have. Based on the results of our survey, companies in the cannabis industry struggle to retain customers, with approximately 67% of the respondents saying that they had purchased from multiple dispensaries within the previous three months. That indicates that most customers in the fledgling cannabis market are not loyal to a particular brand. When developing a marketing plan, businesses should think carefully about this. 80% of the people who responded to the survey said that they selected dispensaries based on their reputation. If you want to not only draw in more customers but also retain customers, you need to work on creating an excellent reputation for your business.

Although there are a lot of different approaches that you can take to build trust, being consistent is one of the most effective strategies.

One of the simplest ways to craft consistency into your business model is by telling the same story through your marketing materials, your website, your product packaging, and your customer engagement.

Another area where a consistent approach pays off is with Internet-based reviews. Keep track of listings for your business on various review sites. Anytime you receive reviews, respond to them consistently. If negative reviews come up, respond right away, doing your best to resolve the issue or to make the customer happy. This approach can go a long way toward increasing brand loyalty.