Is this really how to get women to take an interest in football?

You know, over my long life I really did think I’d heard and seen everything, but this just has to top it all. 

With World Cup fever getting guys completely distracted, a Mexican lingerie company has launched a product that they believe will encourage women to get into the football spirit as well.

Yes, VICKY FORM has created a pair of knickers that vibrate every time a goal is scored during the World Cup.

The manufacturers say that the product is designed to get couples equally excited about the matches.

Apparently the knickers are linked to a robot which interprets the action and transforms it into vibrations in real time making the knickers move.

The TV commercial for the new product shows the woman apparently becoming ever more excited as the match becomes more intense, until a foul causes the knickers to abruptly stop vibrating and she is seen jumping up and shouting at the TV, “Penalty! Blind referee, that’s a penalty!”

Well guys, all I can say is that you’d better hope for a high scoring game!

Margaret Mills brought us abruptly back down to earth in the second hour of the show when she took us over to the Essex village of Pleshey as it was in the 14th century.

Listen again here to what Margaret told me today: –

See you once more next week,

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About Scott Ross

A lifelong passion for radio, love of music and a belief in the importance of real local radio! These are the reasons why I joined Phoenix FM, where I've been presenting a regular show since August 2010. My regular weekday midday shows are shared with other presenters and include funny stories and a wide variety of guests. When I'm not on Phoenix FM you can catch me on other radio bands as I am also a licenced radio amateur - 2E0ESX. Radio is supposed to be a “fun’” industry so it’s really great to be part of a real local station offering the freedom to be ourselves and have fun on air.