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Best Betting Bookmakers in the UK

Choosing the right bookmaker is an important aspect of betting in the UK. It’s where we can find free bets and free money, but equally, it’s where we find the right bets to make through different markets and bet types. When looking through the best new bookmakers, you should choose the bookmaker that feels right to you on an intuitive level when interacting with the platform – a nice app, bet-building features, and so on.

With that in mind, here are some of the best bookmakers in the UK.


Betfred has been around for a minute now. Founded in 1967 by Fred and Peter Done, the company became famous in 1998 for paying out early on Manchester United to win the league. The payout was in March when United was 12 points clear, but Arsenal beat them right at the end of the season by 1 point. This cost Betfred £500,000, but it didn’t stop them from doing it again some years later.

Clearly, the owners are gamblers themselves, and this passion shines through the business. Betfred is one of the most generous bookies when it comes to welcome bonuses, currently paying out £60, as well as having lots of horse racing offers.

There are a few unique features too, like #PickYourPunt, as well as early prices on a daily basis.


BetVictor is an even older company, founded in 1946 by William Chandler on the same year he sadly passed. The company is headquartered in Gibraltar, as many are, and has worked hard to to achieve a good customer experience. This is reflected in reviews, like a 4.6 on Apple Store, as well as reportedly good customer service.

Where BetVictor also excels is having a consistent £30 welcome bonus, a #PriceItUp feature which requests bet odds from BetVictor traders, and a BetVictor accumulator insurance promotion that gets you your money back should you lose it by one selection.

Finally, beyond having competitive odds and a great all-around site, BetVictor has amazing features like a bet winnings calculator and the ability to watch live racing – as well as watch the replays of all Irish and UK horse races.


Novibet is a much different betting company than the previous two. Firstly, it’s much newer, being founded in 2010, and it’s been more targeted towards iGaming and European sports betting (Greece, Ireland, Malta, Italy).

What Novibet does very well is have highly competitive odds – you won’t find a place offering any better value. Whilst its bonuses may not quite match up to their older rivals, the referral service is unique and allows for increasing bet limits when you can sign friends up.

Deposits and withdrawals are rapid and free, likely because it’s a newer company with newer infrastructure. There are a lot of odds boosting each day, again making it great value, as well as fantastic customer service and user interface.


Between the three bookmakers above, and some others like WilliamHill and TonyBet, you’re in safe hands. Much of what it comes down to between these is splitting hairs and preferences. One company may have a better sign-up offer, but the other may have a more modern app with newer features.

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