Matt Barry from local digital design service Blue Serif has some advice for Phoenix FM listeners
For many businesses, these past few weeks have certainly been a little testing. In these unprecedented times, here at Blue Serif we are extremely fortunate that our team are able to work from home. This has allowed us to continue to create the engaging marketing material that our clients know and love us for. However, without regular channels of communication with our team and our clients, we wouldn’t have been able to carry on working in the efficient manner that we do in the office.
The fact that we are all communicating more is certainly a positive to come out of this crisis. Whether you’re communicating via video chat with our loved ones or on social media with your friends and family, the lines of communication are open and brands should use this in their favour. We’re sure you’ve probably already switched your meetings to the conference and video call variety, but have you thought about how you’ll continue to engage your brand with your audience in other ways?
If you can’t have a physical presence during this time, then using digital assets to engage your audience is crucial. This could be in the format of newsletters, interactive brochures, professional sales decks and compelling social media posts. It’s imperative that whilst we’re all staying home and staying safe, your brand continues to be out there and visible to your audience with its digital presence. Ensuring that your brand continues to engage is also key to hitting the ground running once lockdown is over.
Having brand-consistent newsletters to send regularly to your client base is a great way of communicating company news to your audience. Newsletters can be created within your brand guidelines as an extension of your visual language. What’s more, larger organisations can also use newsletters to communicate internally with their team; an especially useful tool when working remotely or across multiple locations.
Similarly, sales pitches can easily turn digital during these times of social distancing: through expert marketing knowledge and brand-consistent PowerPoint presentations, sales decks and interactive brochures, your brand can be brought to life through your use of digital media.
And of course, whilst we’re all at home and communicating online more than we would normally, professional yet sensitive social media posts are key in keeping your brand visible. If you’re finding it difficult to curate your social feeds in a brand-consistent way, remember that professional insights and expertise, such as that which we offer, can help you to reengage your brand with your audience.
Engage your Website with your Audience
Remember that an engaging and intuitive website is still a key tool within your wider digital presence. The first place many people will head to for company updates and, of course, sales, is usually their website, so a modern, user friendly and brand consistent website is therefore imperative.
Now is the time to give your audience an integrated user experience. Your website, brand consistent social media and digital tools will create brand cohesion. If you’re therefore taking this period of disquiet to take care of some brand housekeeping, make sure that updating your website is at the top of your list.
Get in Contact to Ensure your Brand Stays Engaged with your Audience
During these difficult times, we can happily help to keep your brand visible. Whether you need to get a message out to your teams who are working remotely or perhaps need us to create a digital sales deck for you, we are happy to provide you with a suite of digital assets which will continue to engage long after this crisis is over. Get in contact, and let’s ensure your audience stays engaged with your brand.