PPC is an advertising tactic with a proven record and that is the reason why some of the biggest retail names spend millions on PPC every year. This has made PPC one of the most popular ways to market businesses but is it an effective option for businesses on the smaller side?
With so many people using pay per click advertising, you may not be able to contend with the biggest brands so it might not be truly cost-effective and with that, you’ll need some new creative ideas that can brilliantly advertise your business.
Here are three out of the box ideas to take your advertising to the next level.
- Guest posts
Guest posting – or guest blogging as many know it – is a great tactic for attracting people to your website from another company or blogger’s web page.
This tactic will get your business across many different websites showing your expertise and with this, you can establish yourself as an authoritative figure within your market. This will aid your relationship building with other market leaders and get your brand seen by many more people.
Guest posting is a win-win as you will reach new audiences but it’s also good for the website you are posting on as they will have new content which may help their SEO.
- Go offline
Go retro and advertise your business the old-fashioned way with one of the many options that are still extremely viable in today’s climate.
Attend networking events and meet people face-to-face to tell them about your incredible business or try posting an advert in a newspaper, they still attract many readers every day even with the decline caused by online news sites. One other offline method you could opt for is placing roller banners in public places that get a lot of footfall, helping to increase your reach another way.
These methods still have their place in society and they may even attract a whole new clientele to your business.
- Events
Marketing events are a great way for brands to host gatherings where potential customers, prospective business partners as well as friends and family can come together to celebrate the launch of new products.
This is a great way to advertise your new products as it may attract the local press along with lots of social media coverage which will spread the word quickly.
This advertising method is almost guaranteed to improve your business’s visibility to the world and increase your return on investment, making it a great tactic to include in your marketing strategy.
