Twitter is one of the biggest social media platforms in the world. With over a whopping 1 billion users worldwide and over 6,000 tweets going off every second, it is a high speed net of information.
It comes as no surprise that many business owners and entrepreneurs have taken notice of the effectiveness of Twitter as a marketing tool. In fact, many businesses consider Twitter one of their biggest and cost-effective marketing tools to date. Not only are you able to advertise and interact with your community, you are also given a huge potential for global exposure, as well as many growth services available. To see what they have to offer you could read about one of them in this Twiends review. These services take the stress of managing your account off your shoulder and allow you to focus on just creating content.
One fine example of a company using Twitter to an astoundingly successful degree is the fast-food conglomerate, Wendy’s. Their account goes off in rapid fire insults, light-hearted jabs at the community, and all-around sass to their competitors. This portrayal of a hot and fiery personality behind the brand has been idolized and adored by customers and fans globally.
However, it is not easy to just jump on board and follow in their footsteps. In fact, Twitter can be quite confusing and oftentimes difficult to maneuver for those that are new to the game, especially with a lack of guidance or explanation. So here are a few ways to grow your influencers and your brand with Twitter.
Retweet as much as you can
Retweeting is similar to sharing on Facebook. When you see a post or comment that you resonate with, you can share it out via retweet. By retweeting another user’s tweet, you are not only gaining the benefits of any potential followers for the shared interest, but also gaining a connection with the person you retweeted and how they might retweet your content in the future.
By actively retweeting and interacting with the right people, you are growing your online network rapidly every day. The bigger your network, the easier it is for your brand to get noticed and for your follower count to rapidly grow.
Always use hashtags
One of the biggest ways of getting noticed and growing your influence is using the right hashtags. A hashtag serves as a way to set the topic of what you want to talk about. For example, if you are talking about hairstyling you would use a hashtag along those lines. With the proper keywords for hashtags, your post will be seen by every hairstylist and relevant person on the site.
Likewise, an improper use of a hashtag would ensure that your content would not be seen by the right people, or in worst cases, anyone. Regardless of how great and engaging your content may be, without anyone to see it, there would be no point to it at all.
Furthermore, with proper hashtags, you are effectively increasing your reach to new audiences. These people are usually those that really care about the service that you do, and are much more inclined to be invested in your story and your journey than someone who does not share a similar passion.
However, it is important to remember that hashtags should be used sparingly. Many businesses try to use as many hashtags as possible to reach everybody, however this has proven to turn users off. The key to effective hashtag usage is quality over quantity.
Be consistent
One of the most important things a business owner, a brand or even an individual have in common is the need to find their voice and be consistent with it. Linking back to the story about Wendy’s, their success is highly accredited to the voice they gave their brand. She may not sound corporate, or professional at all. Some might argue she is downright uncouth. Yet, her controversial but humorous tone of voice has really given Wendy an identity. Making the brand not just some face plastered on a logo, but an actual human behind it. Someone who is not afraid to speak their mind, and is surprisingly endearing to the customers.
By consistently posting content that shows your voice, you will gain new followers that matter. It is not an overnight process, as you have to breed familiarity before making a connection. This process is something that will pay off in time, and people will identify you not for the products you offer, but for the branding voice that you provide.
