Expanding the reach of your brand is something that tends to grow in difficulty as you progress. It’s natural to expect this, too – after all, you’re slowly but steadily exhausting the list of people who might potentially have an interest in your product. If you want to keep the momentum going, you can try some of the following approaches.

1. Active Social Media Presence

By far one of the best things you could do is to work on your social media presence. If this is not a top priority in your marketing, it should be. Building awareness on social media networks takes time and patience, so the earlier you start, the better your long-term prospects will be. You’ll also need to develop your own style and language in which you communicate with your customers, so don’t expect the transformation to happen overnight.

2. Referral Programs

Referral programs are also a solid way to attract new customers and spread awareness of your company. They might not be relevant to the type of product you’re offering, but if you can figure out a way to provide such a program, expect to get a lot of traffic to your business with relatively little effort. Try to switch things up regularly in this department for the best results, as a referral program can easily get stale. On the other hand, if too many people catch on to a program with a flaw, it could cost you a lot of money before you stop it.

3. Free Trials

On a related note, you should try offering free trials too. This is also something that might not be applicable to your particular industry, but if it is, make sure that you’re not cannibalizing your potential sales too much. You’re always going to take some initial hits when running a free trial program, but in the long run, it’s going to improve both your brand awareness as well as customer satisfaction noticeably.

4. A Witty Edge

Not everyone is able to pull this one off. It requires a creative mindset and ideally, long-running experience with social media. Many brands have seen great success by approaching their marketing with a more unique, creative edge. “Old Spice” is perhaps the most famous example out there. But keep in mind that this is a huge gamble. If you’re not absolutely confident in your ability to get it done right, don’t even attempt it. When a regular marketing campaign fails, you’ve just lost some money. But if you do this and get it wrong, your blunder might turn into the next meme on social media.

5. Influencers

Influencers are a somewhat controversial topic, with some people convinced that their money is better spent on more traditional forms of marketing. But if you use them right, they can actually bring a lot to the table. Just try not to throw that marketing in the faces of your potential customers too much, and you should be fine. But a good influencer should know how to go about that in the first place.

Don’t neglect brand building. It really is important!