The live-streaming era is well and truly upon us, and businesses that have already embraced it have discovered its amazing potential. There are numerous ways that live streaming can benefit businesses, and new innovations are constantly emerging.

If you’re a business owner looking to take advantage of this revolutionary platform, you should investigate how to use it for promoting product launches and boosting customer engagement.

Online Casino Industry Highlights the Power of Live Streaming

If you need evidence of how much of an incredible effect live streaming has had on the mainstream, the online casino sector is an excellent place to look. Internet gambling sites were among the first to use the platform, and it has grown exponentially over the past decade. If you look at the blackjack at Paddy Power, the options now span from original games with live dealers, to new-fangled strains such as Unlimited Blackjack.

The live dealer section of online casinos has blown up thanks to the increased engagement it offers players. The immersive nature of the games makes participants feel like they have stepped into a casino, and they often have the option to chat with other players and the dealer. It’s clear that live streaming has been a revelation for the online casino sector, and it can have the same effect on businesses in other industries as well.

Live Streaming is an Excellent Way to Launch Products

In the days before the internet and live streaming, businesses were restricted in the amount of people they could reach with a product launch. Business owners would have to tout their offerings at trade shows and exhibitions, and post press releases in print or broadcast advertising. Now, live streaming covers all of these bases while reaching a more targeted and wider demographic.

One of the greatest aspects of live streaming is it allows businesses to host interactive launch events. These can be promoted through prelaunch teasers directly to ideal clients through social media pages and targeted advertising. During the launch events, there’s the opportunity for product demonstrations and question and answer sessions with customers. According to the HubSpot Knowledge Base, there’s now even the possibility to put payment links into the stream and offer real-time discounts to people who attend the launch.

Live Streams Can Increase Customer Engagement

Live streaming can be a great tool for boosting customer engagement in general, even outside of product launches. For example, business owners can host “Ask Me Anything” conferences where they connect with customers and give them personalized product advice. According to a piece in NapoleonCat, this can foster a bond with your audience.

There are other cool ways to put live streaming to good use and make customers feel special. For instance, you can offer behind-the-scenes content, giving a sense of exclusivity. There’s also the opportunity to use live polls and contests to get customers involved with different activities.

Live streaming has already had an incredible impact on various industries, and it’s set to get bigger and better. All business owners should be using it to form a stronger connection with customers.