As a local brand, you might believe that you have to settle for a small customer base of loyal clients who are passionate about the products that you offer. Although you might be happy with this, if you want to keep your business afloat and ensure that it continues to grow, you might be looking for ways that you can attract new customers to it whenever you can.

If this is the case, here are some of the top tips that you can follow to draw more customers into your local company.

• Develop a Wonderful Sign

The first step that you should take when you want to attract customers to your local brand is to develop a wonderful sign, as this is likely to be what your customers first set sight on. This sign should be bright and engaging, with your logo and even, potentially, your slogan on it.

It is important that your sign is clear and can be read from a distance – otherwise your customers might not be able to find your business’s premises even if they are looking for them; and your customers should be able to work out what products your business sells even at a single glance.

This means that your sign’s font size, and the size of the sign itself, should be reasonably large – especially as it is likely that your potential customers will be reading it from a distance away. This means that before you take any further steps, you should research the rules of sign design that will help you create a sign that represents your brand well – and one that you are proud of.

• Create Flyers and Posters

Although this might not work so well for national and global businesses, if you run a smaller company and want to attract members of your community, you should focus on physical marketing methods.

These include creating flyers and posters that you can give out on the street and post through doors. People are more likely to spend longer looking at a flyer or poster and they will be able to set it aside until they have the time that they need to do this. They might also decide to keep this flyer for months or even years – just in case they are ever looking for a business like yours – which might help you to obtain business in the future as well as the present.

Your flyers and posters should be well-designed and provide all of the information that your possible customers need to know, but you should make sure that they do not look too busy, or your target audience might feel overwhelmed when they look at your material.

• Advertise in Local Newsletters

You can also attract customers to your brand by advertising in local newsletters and periodicals, some of which might even simply be filled with business advertisements. Although you might have to pay each month for your advert to be placed in these newsletters, it can be worth it as they are often posted directly through local doors. Not only this, but the people who are browsing through these newsletters might actively be looking through them to read about new businesses in your area. This will also prevent your competition from advertising in the newsletter and from getting all of the custom that could be yours.

You should therefore take notice of the periodicals that are being posted through your door and how you can contact them about your venture. As well as newsletters, you should contact press outlets and radio stations near you, as they might be able to run a piece about your business and endorse the events that you run.

• Use Local SEO

However, this does not mean that you should avoid digital marketing completely. Local SEO can be a great way to connect with younger audiences and those who are browsing the internet to find companies like yours nearby.

To get local SEO to work for you, you should research and use location keywords on your webpage. This can ensure that your website is brought up as one of the first search results when potential customers browse on search engines such as Google.

To take local SEO further, you should create a Google business profile for your company and create a blog where you can write content that is relevant to your community and that they might be interested in. This will give you an extra opportunity to add the right keywords into your content.

You should also create a ‘Find Us’ page which can provide your address and help your customers locate your premises. This will encourage new customers to come and see what you have to offer.