The casino industry is one of the best for offering innovative products to its customers. One brilliant example of the new twists that game providers have created in the past is “Slingo”. What makes the game so popular, and how can other sectors use its principles to boost their own product innovation?

What is Slingo?

Slingo combines the best of two preferred casino games: bingo and slots. A combination of 75-ball bingo mechanics, along with the high-speed, zany themes and bonus features of slots make this the go-to game for many who love to gamble.

Although the game has been around since 1994, it still enjoys growing popularity due to a lot of reasons. Apart from being fast-paced, it is easy for beginners and has many variations. Online casino game developers have aimed to cash in on what people already like and create theme-based Slingo games to get more and more players on board.

Apart from classic slots, Slingo games are also based on TV shows, board games, films, and so on. For instance, Slingo Britain’s Got Talent uses the popularity of the hit talent show to attract new players and retain old ones.

What other industries can learn from Slingo is that the most popular, classic products can always be rewritten into something new. When that happens, new and old customers benefit from the familiarity of the product and find it easier to use or play. At the same time, they get to try something new, which is always appreciated.

Why do players keep going back to Slingo?

Despite there being so many websites and other games to choose from, many players keep going back to Slingo. There are new innovations in the online casino industry and it is developing and emerging at a very fast rate. This keeps the game developers on their toes and the players highly engaged and interested.

The ease of playing Slingo is one of its main attractions. Beginners can just refer to these simple rules before they begin playing. There may be some lingo to learn, but most casino players will be aware of it. For completely new customers, the words sound simple yet interesting enough to stick in their minds. For example:

• Free Spins: This feature awards an additional spin to the remaining total.

• Wild: A Wild symbol allows the player to place a marker on any space on the matched reel.

• Super Wild: This allows for a marker to be placed on reels 1-5.

• Blocker: This blocks any symbol from appearing in a particular space.

• Slingo Line: A Slingo Line matches marked spaces in a vertical, horizontal, or diagonal line of 5.

While the game is simple and easy to get started on, if experienced players want to advance the game, they can. For example, Slingo players can place markers on their reels strategically. Instead of completing a single line, with strategic moves, it’s possible to improve your chances of progressing to the next stage.

Again, other businesses can take note of these features to boost their products in the eyes of their customers. With specialised language that’s quirky and unique, new customers feel like they’re a part of something special once they learn it. At the same time, it shouldn’t be so complicated that it seems unapproachable.

While simplicity is a great way to bring new customers on board, products should think ahead and add optional levels of complexity or further use to their products to keep their customers engaged.