How to name your business – useful and free tools to help

When you’re starting your own business you are free to choose a name that reflects both your business and your own personality. But it can be very difficult to get inspiration to choose something that truly reflects this. Furthermore an eye-catching logo is very important too to help your new venture stand out from the crowd. Fortunately there are some very useful free tools to help you.

Choosing the right business name

Selecting a name for your new business is one of the most important decisions you can make when starting a new business. It can also be one of the most difficult too as you try to come up with something which reflects your own identity.

Fortunately there are tools available to help you, such as using a business name generator. The TRUiC online Business Name Generator can help you with this process by generating ideas for your new company or brand. You can instantly check the availability of domain names as well.

Once you have chosen one of the suggestions that you are happy with you can then go through the process of checking to see its validity with trademark records, Companies House, and so on.

Consider pronunciation and spelling too – think about how many times you’ll have to give your details out over the phone! Is it easy to pronounce? Will people understand what you’re saying? And is it easy to spell? Try to pick something easy to speak and write.

You should also consider a name that reflects what you do. It will get across very quickly what your business is about to potential customers. It might also help in terms of Search Engine Optimisation (SEO) where you can benefit from having a keyword or two in your name. But only do this if your business isn’t likely to change and offer different services in future.

Choosing the right logo

It’s really important to make sure you have the right visual image too. A logo is the most recognizable brand identifier of your business, followed only by visual style and brand colours, and can be a major factor behind the success of your business.

Studies have shown that over 70% of consumers avoid brands that have an unattractive logo. So even if you have a fantastic product or service, a bad logo can really obstruct your marketing and sales efforts.

Professional logo designers can charge an absolute fortune for this service, which may not always be something that a new business can afford.

Fortunately help is at hand once again. You can find a tried and trusted free logo maker such as TRUiC’s Small Business Logo Generator.

It’s easy to use and lets you effortlessly brand your business and create the best logo design for your small business in just a few clicks.

If you have no design experience and want to use such a service, always be sure to use one that has no hassle, no email sign ups etc. And of course it should be completely free!

Choosing a new name and image can be extremely difficult as well as important – but give yourself an edge and use the tools available to give you something that really will help to gain that advantage.

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