Whether you like it or not, podcasts are one of the biggest trends on the internet and belong among the most popular content that is uploaded there. Millions of people around the world watch various podcast shows about different topics because the format is made so that it is easily consumed and has no time limit meaning you will hear everything you want and more. However, if you think you can just get a camera, two microphones, sit down and make a show, and later enjoy the revenue from it you are wrong. There are many things to consider before starting a podcast for it to be successful. Follow this article to learn the steps in creating your podcast.
How can you create your podcast?
Podcasts are very profitable, so it is no surprise many people are trying their luck in this market. After all, a long show will make sure that ads are displayed for longer periods or mentioned multiple times getting more money. For this, you should learn a lot and gather high income skills that will make you rich so make sure to do that when your podcast becomes the most-streamed one on some platform. This is probably what motivates most people to start this, but it can be very creative and very fun if you have the skills and equipment for it. Speaking of which, here are the 7 essential steps towards creating your podcast.
1) The equipment
Well, this is a no-brainer. Having good equipment is usually an essential part of any new project you are doing because without it you are left deaf, blind, and dumb. This means that your sound and video quality will be perfect throughout every episode and that there will be no unexpected malfunctions along the way. This is indeed an expensive investment but it pays off big time if you do everything else right. Here are the essential things you need:
- a digital camera (or more if you want to have different angles, which is recommended)
- microphones for you and your guests (never share one it is unprofessional)
- sound and video mixer
- recording and editing software
Do not be afraid of spending money on these things because you will need them. Also, you can cut your costs by looking for used equipment, but make sure that it is in good condition.
2) Find a good hosting service
Once you have your equipment it is time to find a place where people would accept to have your content uploaded because, after all, you are not doing this so that only you could watch it later. This will be a lot of help for you when it comes to getting discovered. While you will eventually have to pay for these services, many of them offer you to upload there for free in the beginning. There are also coupons to be found on the internet for many of them and it pays off. Without this, even if your show is awesome and many people might be interested, it could go down the drain.
3) Find a streaming service
Once you have a host, it is time to think about the other half of your distribution problem – a good streaming service. You need to go on an app hunt to see which will match your needs best, and many of them will probably want to stream it for you. Like the previous step, this can be without costs for a certain period so you are in luck. Find those who want your content and see how good the quality they do for you, and how good they collaborate. Remember, you should find the one that suits you best right away because moving your content later to a service where you do not have listeners can be fatal.
4) Plan your content right
Having unlimited topics as some famous podcasts do is a risky move. The best way to draw and then keep your audience is to create a niche – something you are good at talking about and are interested in it. This way it will be easy to create aesthetics around the topics you do. It can be anything from sports, politics to pop culture – what’s important is that you stay in your lane. Your audience will appreciate this.
5) The aesthetics
You may hold one of the most interesting conversations in your hands with a podcast episode but it is not enough. You must make your show appealing to people and the way to do that is to think about the aesthetics of your podcast: both the visuals and audio should depend on the topics you are covering. A good look could draw audiences that would otherwise never join to see what you do. Select a theme and stick to it, but do it right. Here is what you have to consider:
- music
- logo
- cover art
- studio decorations
- promotional posters
6) Promote yourself
You must be the one who is making the effort to keep your audience interested and to get them to know about your podcast in the first place. The best way to do this is to use the rest of the internet to do so. Once you nailed down what your podcast will be about, you must tell that to the world or nobody will be interested. It is time to create social media accounts where you have to be very active by posting a lot of content whether they are news in the field your show covers or promotional material. It is very smart to put small chunks of your episodes on social media so that people see what you are talking about, and also always announce and then promote your guest until the next episode, and after also. Here are the platforms you have to use.
- YouTube
- Forums
7) Create a website or a blog
You have to support your podcast by creating other content around it too. Show the people you know a lot about the topic you are covering by writing articles and blogs. Share news about these topics and keep them hooked. This is also the place where you put links to your episodes. It could be smart to also write about things you will not have time to cover in your episode, but others might still be interested. Link the show and these articles together for maximum success.
There, now you know the basics of how a podcast can make you rich. Think about everything from equipment, services, promotional things, and aesthetics. Plan every episode and promote it, and know your niche down to perfection. Good luck making money for this amazing opportunity.
