Even if we are dealing with a transnational corporation, the first thing that we notice is a shiny logo of a brand that will always make us either feel impressed or avoid it altogether. Of course, we may say that brands like Coca-Cola or Nike would have to do with their unlimited assets and a clever branding system, yet it also starts with the famous logos that we all know well. We would not take our time to check whether we are dealing with something authentic or doubt the product’s quality. It is a complex psychological aspect that one must always consider when trying to make one’s brand recognizable in the international market. While you may not belong to transnational players, getting your message across is still using most of the same techniques.

Making Your Brand Memorable in International Markets

• Reflecting Your Products and Services.

Most importantly, you must focus on those code colors and slogans that would reflect your brand’s main products and services. It may seem like a complex matter, yet it is not too difficult when you combine your logo and the branding in every step of your advertisement. For example, you may watch Nike advertisements where you may see a flashy movie, yet the brand will always appear at the very final scene by letting you see the logo to make you recognize the company behind the inspiring flick. It should work the same for your company as you include your brand accurately by making it relate and connect to every aspect that you are trying to advertise and promote.

• The Art of Associations.

You should focus on the list of associations as you work on your branding method. Do not get stuck with a single solution or an idea. As you are entering the Asian or Arabic markets, you must remember that things work differently if compared to what might have worked well in the Western environment. Therefore, you should create a positive image for your brand and make it clear that you are setting high-quality standards while keeping things as transparent as you can. Ask yourself a list of questions about your brand and see what answers you can come up with as a customer. Provide various surveys, organize special discounts, and keep things active. Do not forget to check 10 steps for building an international brand in a foreign environment. Show respect and make sure that you learn how to listen and learn.

• Getting Your Website Localized.

If there is something that you should not miss, it’s the localization of your website with all the specific brand adjustments. Remember to approach only professional certified translation experts to make sure that every legal aspect is translated correctly. Moreover, if you are dealing with your brand’s privacy and copyright aspects, it must be done only by a certified specialist. The same relates to the localization processes, where you will have to translate all the minor menu items and product manuals.

• Participation in Global Campaigns.

Finally, the positivity aspect! Focus on your social media pages and take part in charity and global campaigns where your brand can deliver a positive message. It will help people recognize your brand as it will associate with something good that goes beyond commerce and sales.

Learn From The Locals

Unfortunately, the aspect of cooperation with the locals is often ignored because we may think that we know things better as it all comes down to our resources and skills. Still, do not forget that you are dealing with a foreign market where some old workflow methods may still apply and the use of modern innovations is not yet that common. Taking this aspect into consideration, you will be able to create a positive image for your brand and focus on the word-of-mouth aspect. Focusing on cooperation, your brand will become recognizable because of your positive business reputation and strong ethics.

BIO

As a business consultant with a linguistic background, Merissa likes to explore the world and the way things work. Her posts contain innovative ideas and tips.