Year after year, digital marketing trends continue to shift toward personalization thanks to the prevalence of social media platforms. According to Impact Plus, 47% of marketers in 2021 refocused their marketing strategies toward emotional and human-centric content in the wake of the COVID-19 pandemic.
To create an efficient digital marketing strategy, you will have to rethink your approach and appeal to your target audience more personally. Let’s take a look at how you can do just that to increase your brand’s reach and attract new followers in 2021.
Create Digital Marketing Content With the Right Tools
Making your digital marketing content as accessible as possible is essential to be able to share it on different platforms. That’s why it’s not a good idea to create content with traditional text editors or visual content software.
Instead, you can use tools such as Grammarly and Hemingway Editor to write content and pair it with appealing visuals using Canva or Gimp. You can also use Google Docs or Evernote to manage your marketing strategy and plan when each piece of content will be published.
Establish an Official Social Media Presence
Social media marketing is an important part of modern digital marketing as a majority of people worldwide use these platforms daily. Based on Influencer Marketing Hub, 90% of brands want to build awareness via social media, with 71% also using them to engage their follower communities.
Create social media pages under your brand’s name on platforms such as Facebook, Twitter, Instagram, and even YouTube and TikTok. You can use your social media handles not only to share the content you create but also to interact with your followers. Social media platforms allow you to utilize a plethora of live interaction features which can further personalize your marketing.
Create a Content Mix To Keep People Engaged
Tunneling yourself into only creating blog content for marketing purposes won’t pay off in the long run. Again, social media content has conditioned us to expect various types of content from the brand we follow. This includes:
Images (infographics, photographs, charts, tutorial graphics)
Videos (reviews, how-to guides, interviews, presentations)
Audio (podcasts, interviews, round-table discussions)
eBooks (free resources, guides, publications, research)
Depending on what your brand is focused on, you can create quite an engaging content mix for your audience. Various types of content can be published throughout the month to keep things fresh. Visit the best translation sites to localize your content into different languages if you want to engage an international audience through your brand. This will not only help retain your followers but improve your website’s overall search engine ranking.
Use SEO to Improve your Content’s Online Reach
Speaking of search ranking, SEO is a major factor to consider when creating an efficient digital marketing strategy. Even the most original content can falter when it comes to performance due to misalignment with popular SEO trends.
Keep tools such as SEMrush and Google Keyword Planner close to your chest and use them to optimize your content before publishing it. These and similar SEO tools will help you find trending keywords and multimedia content optimization patterns you would otherwise be oblivious to. In turn, your website’s reach will improve considerably and allow you to attract new visitors to your website.
Spruce Up Your Website to Build Brand Credibility
Once you put your digital marketing strategy into motion, more people will start to visit your website. Your website must be as representative and professional as possible to retain those visitors. According to Tech Jury, design has a 75% influence on brand credibility, with 2/3 of people preferring to read through the content on well-designed websites instead.
You can either hire a web designer and create a custom WordPress CMS environment to work with or opt for website builders like Squarespace. Checking out the 10 Digital Advertising Trends for International Marketers will also give you a good idea of how to appeal to international audiences. These options will allow you to implement new digital marketing trends into your website and improve its appeal to engage and convert visitors into followers.
Digital marketing is a never-ending process. However, it is essential if you want your business to succeed online. Apply the steps we’ve outlined before and try to add a personal stamp to them. There is no right or wrong way to market your brand as long as it aligns with your goals and business culture. Being unique will ensure that the right people find their way to your business and stick around in the long run.
Bio: Merissa Moore is a professional writer, editor, and digital marketing expert. She is a specialist in all things digital marketing, from business development, sales management, and brand promotion. Merissa is passionate about writing articles, studies, and research on trending topics and spends her free time learning more about the industry.