Building a positive brand image and increasing visibility is a challenge for every business. However, customised promotional products can be a great way to promote your brand and products to a wider audience. Wearable merchandise that combines both style and practicality is generally more effective than standard promo items like coffee mugs and pens. With that in mind, here is some top wearable merchandise to consider using for your brand.

T-shirts

Branded t-shirts are a classic promo product that many companies use to build brand awareness. Custom t-shirts offer an affordable way to promote your brand and build excitement around your products. Every time a customer wears your branded t-shirt, they are promoting your company to the world for free. Make sure that your custom t-shirts feature an eye-catching design and logo. Your promo t-shirts need to attract people’s attention, and you want people to recognise your brand easily. It is also essential that your t-shirts are made from high-quality materials. No one is going to wear your t-shirts if they are uncomfortable or don’t fit well. Check out this article by the Enterprise Hub for tips on how to promote your business using t-shirts.

Hats

Hats are another great option if you’re looking for wearable merchandise that will make an impact. Hats are a popular fashion accessory, but they are also functional as they offer protection from UV rays. There is an impressive variety of hats to choose from, including straw hats, sun hats, caps, beanies, and snapbacks. The best thing about promotional hats is that they are versatile and can be worn in all seasons. They are also highly visible, which means they can promote your brand more effectively. You can easily have your company logo or slogan printed on a promotional hat and then hand these out to customers.

Sunglasses

Sunglasses are small, but they can have a big impact. On top of being stylish, sunglasses are practicable as they offer protection from UV rays. These iconic accessories can be worn by men and women all year round and are especially popular during the summer months. Sunglasses come in a huge variety of designs and can be customized in several ways. You can have your logo, company slogan, or a personalized message printed on sunglass frames to promote your brand. You can also provide a protective sleeve or case with your company logo printed on it to further promote your brand.

Reusable bag

Printing your company logo on reusable shopping bags is an excellent way to promote your brand. Reusable bags are effective promo products because they are practical. A person is likely to carry the bag every time that they go to the grocery store, and this will give your brand a good amount of exposure. Reusable shopping bags are also eco-friendly as they promote sustainability and help to reduce plastic waste.

Conclusion

Handing out custom merchandise will help you improve brand visibility and build trust and credibility with your audience. Use the above merchandise to promote your brand, increase sales, and gain you a competitive edge in your industry.