Brentwood: currently 9°C, cloudy
high today 11°C, low tonight 7°C
sunrise 07:44, sunset 15:51
Now playing:
Bananarama - Love In The First Degree
Listen Live Webcam


How Charities Are Surviving And Thriving During The Pandemic

The pandemic has caused havoc across the planet, and charities have not been immune from its degenerative inflictions. Still, they’re admirably pushing on all the same.

For example, both big appeals and smaller organisations have experienced hardship here, suffering from a devastating loss of funds at a time where their costs and services are under unprecedented amounts of pressure. Many of them would no doubt welcome some good news, and some of their fellow charities might be the ones who can provide it.

Keep reading to discover how some charities are surviving, and maybe even thriving, during the pandemic.

Adapting the Organisation

Many charities have had to adapt in ways that aren’t unlike the measures businesses have strictly followed

Measures such as working from home and conducting meetings online or via telephone have all been largely introduced across the organisations, keeping volunteers and workers safe and secure in their roles. It’s not a surprising shift to say the least, but it’s instrumental in ensuring that many of them can continue their work however they can.

Additionally, financial support packages are also available from the government, included £750 million to ensure that voluntary, community, and social enterprise organisations can resume supporting the country during the outbreak. This has allowed some charities to adapt to the difficult times in which they are experiencing, and more readily brace for any turbulence ahead. Of course, this doesn’t fix everything alone…

Tailored Services

Charities go where they are needed, tailoring their services to meet the demands of those in the most unfortunate circumstances. While more niche charities are vital here, it’s also fair to say that when a problem is spiralling out of control, additional resources should be devoted to it.

The pandemic has dished out plenty of misfortune on its own terms, and its only natural for some charities to tailor their services so they can help those hit hardest by the pandemic and generate the most appeal. By changing gears here, they can gain further exposure and thus an increased amount of donations and volunteers.

It might seem like a shallow point to make, but this could help them stay visible in the public eye, keeping their services relevant and in line with all the latest world news and issues of today. Charities providing financial help, for example, could branch out and help people who have lost their jobs and are now saddled with debt because of the pandemic.

Everyone has been affected by the pandemic, or at the very least, knows someone who has been. To tap into that sensitive point in the global consciousness will surely help to expand awareness of the charity, and in time, maybe even its capabilities if its fulfilling a crucial public need.

Expert Leadership

Charities are often comprised of experts in their respective fields, increasing the efficiency of the organisation.

Some charities have the good fortune to be led by savvy business experts, who employ their professional skills to maximise the potential of a charity. Builders could build for free, and chefs could prepare meals for the homeless, for example.

They may also make much-needed investments toward philanthropic causes. Their returns on other funds could be channelled into their charitable endeavours too, so not only are they benefiting all things trade, but they’re also giving back to their communities and stoking the generous spirits of all. To them, money is a resource to be used, not hoarded in a bank account.

Furthermore, the expert minds working under Tej Kohli undertake admirably charity efforts too, drawing on their expertise in science and technology to provide affordable and accessible ways to end corneal blindness in poorer communities. They also recognise that a functioning healthcare system is vital for well-functioning economies and cohesive societies. Ultimately, when charities can utilise the talents and mindsets of specialist, philanthropic individuals, great things can happen.

Generous Communities

Of course, every working adult is a professional or expert in at least one way or another. The generosity of all certainly counts for a lot, and is arguably the backbone of everything.

The pandemic has been a troubling time for many, but people can be guaranteed to come together in a crisis. For example, The Guardian reported on some charities receiving vital support from Barclays of all entities, who went the extra mile to lend a helping hand. Of course, there also the endless news stories of admirable fundraisers such as Captain Sir Tom Moore raising money for the NHS, and though its not a charity, it did prove there is an appetite for kindness nationwide.

Ultimately, charities thrive on that spirit of generosity first and foremost, and not even the coronavirus pandemic could extinguish the fires of that passion. Mantras of ‘we’re all in this together’ have been echoed up and down the country, and people have put their best foot forward whenever they have been able. If charities can continue to depend on that courageous attitude, it’s to be hoped they shall be able to survive the pandemic.

 
 
Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
More from Lifestyle
More from
More from Phoenix FM