Coworking has become a common theme in many workplaces, with marketing teams using co-working spaces for better productivity, ideas and more space. Some of the leading companies in the world use co-working spaces, including big names such as Samsung, Microsoft and Apple. With less traditional office spaces now on the market, co-working spaces have never looked so great. Below we look at the key benefits of co-working spaces for marketing teams.

Networking

Want more networking from your marketing team? Networking happens effortlessly between co-workers when co-working spaces are introduced. Co-working spaces can introduce members of the team who wouldn’t usually speak, due to working in opposite ends of the office. This can allow conversations to spark interest and co-workers may end up collaborating on something new or providing opportunities for one another.

When you’re working with other members of the marketing team, it’s easy for conversations to turn into who you may know, and this could be a great networking opportunity. This can foster a more helpful and understanding team who will look out for each other and look for networking opportunities for the team and their members.

Flexibility

Co-working spaces allow flexibility when it comes to office space, money and the number of workers you need. Having to relocate to add a few employees to your marketing team may not be affordable, ideal, or within reach at the present moment. Marketing teams can look at scaling their marketing business simply through adapting to co-working spaces. This provides a better option than finding a new office space and allows your business to grow at the rate you want it, without space or cost holding you back.

Location

If you want your marketing team to be in a central location, it can be costly, especially depending on the number of employees and amount of space you need. By changing your needs to co-working spaces, you can cut costs of office space in half, literally. Some of the coolest and most modern office spaces incorporate co-working benches and desks into their designs, so changing to a co-working space can allow your marketing team to work in a trendy workspace. This could help attract and retain staff, as the look and feel of a workspace is important for business image. For the best chance of getting a great location for your marketing team, consider co-working spaces for a more affordable alternative.

Better Work Culture

When employees don’t know each other, the workplace can sometimes feel a little stagnant and awkward. Whilst staff nights out and team-building exercises can help, co-working is the best way to foster a better work culture. This way, your marketing team can get to know one another, providing helpful advice and much needed chat when things are getting a little stressful. The same can be said if you are running a marketing start-up, as much of your time will be put into making your business a success, leaving little room for socialising. Having co-working spaces allows much needed social interaction and a space for both work and play (when the time is right of course).

Less Space, Less Money

For businesses looking to save some money and utilise their space effectively, co-working spaces allow more employees per desk. This means marketing businesses can hire more employees and have a better budget to spend on their marketing teams, for more staff and better wages. For marketing start-ups, co-working spaces allow a more affordable approach to get into an office and out of working from home. Many co-working spaces are all ready to go, equipped with furniture and everything else you need, so all you need to do is hire the space and you’re ready to work.

If you want to expand your business and the number of employees, marketing teams should look at co-working, rather than looking for a bigger office (with bigger bills) or purchasing more desks. It may be worth revamping your marketing team’s office and rebuilding with co-working in mind. For more ideas on how to set up your own co-working space, check out this great article from the Entrepreneur.

Productivity

If you’re facing a major productivity slump, sometimes sitting beside another member of the team and seeing them creating can be enough to spur you on. Productivity slumps are more likely to happen when workers are isolated from one another, as they may take a few too many trips to the water cooler just to chat with someone. Co-working can allow marketing teams to become more productive, as they are able to motivate one another and feel less need to seek out social interaction when they are sat beside one another. Happy employees are more productive, therefore allowing your marketing team to work beside one another can foster a happier, more productive workplace.

Better Ideas

Working together can allow employees to bounce off one another and come up with ideas that may have never occurred otherwise. Something as simple as discussing the need to improve SEO with another employee could help bring a new idea to the table. Sometimes having another member look into an idea or problem can help them learn something new and can provide you with a better solution.

This also puts people together who may not usually work together, allowing for each member of the team to learn new skills from each other. If your business is looking to improve SEO, co-working spaces aren’t the only ways to come up with better ideas. PWD SEO Perth is a search engine optimisation agency that provide result-focused SEO services to enable your business to boost revenue and increase traffic to your website.

If you want the best for your marketing team, co-working spaces have plenty to offer. From a better work culture to better ideas and more flexibility, it’s no wonder that many leading companies are choosing this new and more productive way of working. Whether you choose to find your own co-working space or revamp your office, co-working provides lots of advantages for marketing teams across the globe.