SEO and PPC are the two strategies that are embraced by social media giants. They have immense potential to build website traffic and gain quality visitors for online businesses. SEO is a free tool that builds traffic by making targeted efforts to achieve high rankings in organic search results.

Pay Per Click technology, on the other hand, lets users spend money to run PPC campaigns on websites to obtain traffic. These technologies can exist and work together, impeccably. They overlap in several areas and work in tandem to offer improved results for the clients and businesses. In this article, we tell you nine ways in which the combination of these tactics can give you exceptional returns.

SEO increases organic search visibility

SEO is an inevitable tool to optimize the entire website, including its web pages, images, etc. It increases its organic visibility in popular search engines without influencing direct traffic and paid ads. SEO works by identifying what the things that search engines find relevant are. It then optimizes the website and webpages consequently.

PPC providest targeted customers to a business

In Pay Per Click Advertising, the publisher pays for only those advertisements that are clicked by the user. It uses Google Ads as an advertising platform. In this paid search, marketers bid on key phrases about their forte. Marketing platforms such as Bing Ads and Google Ads help the business locate new customers via these keywords. Paid ads also assist social media users in identifying businesses that suit their interests and behaviors.

PPC automates operations

Automation is the recent development in PPC wherein artificial intelligence and machine learning help businesses automate labor-intensive tasks linked with Bing and Google ads.

Automation is used to optimize PPC campaigns to perform the following tasks:

• Compute the best strategy of bidding for varying goals

• Specify bids to obtain as many bids as possible

• Improve CPC to generate greater conversions

• Forecast the CTR of upcoming ads

• Identify the probability of conversion from any given customer

• Stop Non-performing ads and focus on the ones that give the best results

• Recognize performance issues

• Dynamically create ads depending on website content and user behavior

• Automatic generation of ad performance reports

• Compute the influence of advertisements on quality scores

SEO outcome gets compounded with time

Another important reason for choosing SEO for your business is that it gives compounding ROI with passing the time. So, SEO users can accumulate gains and enjoy bigger returns over a period of time.

A few business owners stress a lot on paid media to assign their efforts and resources among lucrative long-term strategies. Though paid search is one of the important steps to market a business, organic channels are critical to maintaining long-term progress.

Furthermore, if you slow down the content creation rate for a few months, you will continue getting high ranks on the search engine results page for the right keywords. Your content and SEO efforts assure you of a sustained flow of organic traffic. Due to this reason, SEO is believed to be the best marketing technique for and long-term outcomes.

SEO drives higher clicks

Another important advantage of SEO is that it leads to a more significant number of clicks. This, in turn, leads to more targeted customers on the website. This organic-centric approach has been adopted by PPC agency London which gives you free organic traffic that helps achieve higher rankings on SERP. Higher organic search volume also leads to a higher possibility of conversion and revenue generation.

Smart bidding helps achieve better ROI

PPC Ads uses a smart bidding strategy that uses machine learning to optimize your ads based on specified business goals. The artificial intelligence system of Google automatically optimizes ads for conversions. Smart Bidding is effective in achieving the following:

o Generating new customers and leads,

o Getting the best ROI (return on investment) on every spends

o Increase conversion rate

Demographic Targeting

Some advertisers plan to aim for age and gender demographics in their search campaigns. Google AdWords or PPC ads allow you to reach those customers who fall under the specific demographic group you select. When used correctly, demographic-targeting strategies can substantially enhance your marketing campaigns.

Maintains the right balance in the digital ecosystem

Modern advertisers and website owners capitalize on social media’s potential to create maximum engagement with the target audience. The various social media channels such as Facebook, Instagram, Twitter, etc. are ideal for maximizing engagement and developing brand loyalty. It is built and preserved via social media engagement.

The best marketing strategy that digital experts use today is a combination of paid and earned media. The use of social media and PPC helps amplify SEO efforts in an online business. Many leading online marketers use PPC data to develop an SEO plan.

PPC is a proven and time-tested technique to identify the highly functional and beneficial keywords and low-performing keywords. It also tells which keywords have been popularly searched, clicked, and converted. This revelation reduces a lot of burden from the development process of an SEO strategy.

The keyword data obtained from PPC campaigns serve as a potent source to form a sturdy SEO strategy around it. The crux is that different channels and tactics work simultaneously to achieve the desired business goals. It is important to maintain the right balance to get the maximum advantage from them.

Helps rank for the keywords of your competitors

Every business wants to succeed from its competitors. If your competitors are executing Google advertisement campaigns, then you can figure out the most profitable keywords that they bid on. Several PPC and SEO tools will help you use them to get their benefits. Some of the widely used SEO tools for keyword identification are SEMrush, Moz, and Ahrefs.

Conclusion

SEO and PPC are invaluable and mutually exclusive digital technologies that can benefit a business in innumerable ways. By implementing both these technologies, you can obtain more data to gather and analyze your potential audience.

This combination will help you refine your marketing strategies. However, to reap maximum returns from them, thoroughly understand business goals and niche, and determine both approaches’ optimal combination.