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How to bring your brand’s personality to life

Written by Nicola Lighterness from Blue Serif

Aside from our fantastically engaging, strikingly compelling creative, there are two things you need to know about Blue Serif: one is, as a team, we love a biscuit. Custard creams, dark chocolate Hobnobs, even the humble digestive…we love ‘em. And the second thing you need to know about us is this: we also love our cheeky little company mascot, The Blue Sheriff.

These two things have become as synonymous with our brand as that aforementioned beautiful creative. The people of Brentwood and beyond are used to our Sheriff popping up all over the place and are accustomed to being offered a biscuit or two when popping into the office to discuss their latest marketing campaign. But it’s not just our brand’s personality that we love: we also love bringing out the best of our clients’ brands’ personalities, too.

Why it’s good to be a brand with personality

From Compare the Market’s meerkats to the Energizer Bunny, company mascots and other quirky personality traits are a great way to raise awareness of your brand. As a company, we have become known for posting on our social media about our love of biscuits and, of course, The Blue Sheriff has his own social media channels. But these aren’t the only ways to add personality to your brand. There are plenty of ways that you can bring your company to life in ways other than your usual day to day business.

By adding personality to your brand it gives it a much more human, much more approachable feel, and will ensure that you stick in the mind of your audience (as is evidenced by the amount of times we get tagged in biscuit related posts on social media!), and this is the most important thing to remember when thinking about adding personality to your brand. In fact, 86% of consumers1 prefer a brand to have an authentic brand personality on social media, and your company’s little quirks can help you to bring it to life.

How to add personality to your brand 

Whether you decide upon a company mascot or breathe personality into your brand in an altogether different way is up to you. Think about your brand and the aspects which make you stand out from the crowd. Is there something that falls in line with your identity? Great ways to showcase your brand’s personality include:

  • Company mascots: from The Blue Sheriff to 24fingers’ P Squiddy and The Cotton Textile Company’s mannequin, Bob, Brentwood has plenty of mascots between us!

  • Company pets: local printers Baker Labels often showcase their Cocker Spaniels Ted and Benji Baker on their social media.

  • Digital avatars: Brentwood based web design agency Eseyo use ‘DotScott’ as their mascot.

  • Tone of voice on social media: for example, local hairdressers Vogels often create videos for their social media with a humorous element to them.

However you go about it, it’s essentially your brand’s personal touch, brought to life.

Howdy, Blue Sheriff! 

Of course, a big part of our personality is The Blue Sheriff. His company mascot role came about after a mix up by one of our clients over our company name – Blue Serif – and the play on words and our love of an 8 inch tall cowboy action figure was born. As a team, we have a lot of fun creating Sheriff photoshoots, dressing him up for awards nights and posing him with various boxes of those aforementioned biscuits, among other things.

But on a serious note, as well as his work throughout the year, he comes out to play every Christmas for our charity campaign. In the last few years, our Sheriff on the Shelf Christmas campaigns have raised money for Hopefield Animal Sanctuary, SNAP Charity and Saint Francis Hospice, raising a total of over £1650 combined for the various charities.

This year, we’ll also be sponsoring a nutcracker as part of Brentwood Council’s nutcracker trail. The Sheriff and the Nutcracker together will be a force to be reckoned with, we reckon! We love that our little bit of personality is not only fun for us but can also do good within the community.

Let us give your brand some personality

If you’d like us to breathe some personality into your brand, get in touch. We love working with a range of brands, from the quirkiest of quirky companies through to corporate and blue-chip organisations that just want to inject a little bit of fun into their business. Go on, don’t be afraid of giving your brand some personality: it is, after all, why your clients love you.

Follow The Blue Sheriff on social media:

Facebook: https://facebook.com/thebluesheriff

Instagram: https://instagram.com/thebluesheriff

Twitter: https://twitter.com/thebluesheriff

Brand personality statistic: Ragjeev Batra, Peter Lenk and Michel Wedel: Separating Brand from Category Personality, University of Michigan

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How to bring your brand’s personality to life

Written by Nicola Lighterness from Blue Serif

Aside from our fantastically engaging, strikingly compelling creative, there are two things you need to know about Blue Serif: one is, as a team, we love a biscuit. Custard creams, dark chocolate Hobnobs, even the humble digestive…we love ‘em. And the second thing you need to know about us is this: we also love our cheeky little company mascot, The Blue Sheriff.

These two things have become as synonymous with our brand as that aforementioned beautiful creative. The people of Brentwood and beyond are used to our Sheriff popping up all over the place and are accustomed to being offered a biscuit or two when popping into the office to discuss their latest marketing campaign. But it’s not just our brand’s personality that we love: we also love bringing out the best of our clients’ brands’ personalities, too.

Why it’s good to be a brand with personality

From Compare the Market’s meerkats to the Energizer Bunny, company mascots and other quirky personality traits are a great way to raise awareness of your brand. As a company, we have become known for posting on our social media about our love of biscuits and, of course, The Blue Sheriff has his own social media channels. But these aren’t the only ways to add personality to your brand. There are plenty of ways that you can bring your company to life in ways other than your usual day to day business.

By adding personality to your brand it gives it a much more human, much more approachable feel, and will ensure that you stick in the mind of your audience (as is evidenced by the amount of times we get tagged in biscuit related posts on social media!), and this is the most important thing to remember when thinking about adding personality to your brand. In fact, 86% of consumers1 prefer a brand to have an authentic brand personality on social media, and your company’s little quirks can help you to bring it to life.

How to add personality to your brand 

Whether you decide upon a company mascot or breathe personality into your brand in an altogether different way is up to you. Think about your brand and the aspects which make you stand out from the crowd. Is there something that falls in line with your identity? Great ways to showcase your brand’s personality include:

  • Company mascots: from The Blue Sheriff to 24fingers’ P Squiddy and The Cotton Textile Company’s mannequin, Bob, Brentwood has plenty of mascots between us!

  • Company pets: local printers Baker Labels often showcase their Cocker Spaniels Ted and Benji Baker on their social media.

  • Digital avatars: Brentwood based web design agency Eseyo use ‘DotScott’ as their mascot.

  • Tone of voice on social media: for example, local hairdressers Vogels often create videos for their social media with a humorous element to them.

However you go about it, it’s essentially your brand’s personal touch, brought to life.

Howdy, Blue Sheriff! 

Of course, a big part of our personality is The Blue Sheriff. His company mascot role came about after a mix up by one of our clients over our company name – Blue Serif – and the play on words and our love of an 8 inch tall cowboy action figure was born. As a team, we have a lot of fun creating Sheriff photoshoots, dressing him up for awards nights and posing him with various boxes of those aforementioned biscuits, among other things.

But on a serious note, as well as his work throughout the year, he comes out to play every Christmas for our charity campaign. In the last few years, our Sheriff on the Shelf Christmas campaigns have raised money for Hopefield Animal Sanctuary, SNAP Charity and Saint Francis Hospice, raising a total of over £1650 combined for the various charities.

This year, we’ll also be sponsoring a nutcracker as part of Brentwood Council’s nutcracker trail. The Sheriff and the Nutcracker together will be a force to be reckoned with, we reckon! We love that our little bit of personality is not only fun for us but can also do good within the community.

Let us give your brand some personality

If you’d like us to breathe some personality into your brand, get in touch. We love working with a range of brands, from the quirkiest of quirky companies through to corporate and blue-chip organisations that just want to inject a little bit of fun into their business. Go on, don’t be afraid of giving your brand some personality: it is, after all, why your clients love you.

Follow The Blue Sheriff on social media:

Facebook: https://facebook.com/thebluesheriff

Instagram: https://instagram.com/thebluesheriff

Twitter: https://twitter.com/thebluesheriff

Brand personality statistic: Ragjeev Batra, Peter Lenk and Michel Wedel: Separating Brand from Category Personality, University of Michigan

Subscribe to our newsletter!
One a month, no spam, honest

Now on air
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More from Phoenix FM


How to bring your brand’s personality to life

Written by Nicola Lighterness from Blue Serif

Aside from our fantastically engaging, strikingly compelling creative, there are two things you need to know about Blue Serif: one is, as a team, we love a biscuit. Custard creams, dark chocolate Hobnobs, even the humble digestive…we love ‘em. And the second thing you need to know about us is this: we also love our cheeky little company mascot, The Blue Sheriff.

These two things have become as synonymous with our brand as that aforementioned beautiful creative. The people of Brentwood and beyond are used to our Sheriff popping up all over the place and are accustomed to being offered a biscuit or two when popping into the office to discuss their latest marketing campaign. But it’s not just our brand’s personality that we love: we also love bringing out the best of our clients’ brands’ personalities, too.

Why it’s good to be a brand with personality

From Compare the Market’s meerkats to the Energizer Bunny, company mascots and other quirky personality traits are a great way to raise awareness of your brand. As a company, we have become known for posting on our social media about our love of biscuits and, of course, The Blue Sheriff has his own social media channels. But these aren’t the only ways to add personality to your brand. There are plenty of ways that you can bring your company to life in ways other than your usual day to day business.

By adding personality to your brand it gives it a much more human, much more approachable feel, and will ensure that you stick in the mind of your audience (as is evidenced by the amount of times we get tagged in biscuit related posts on social media!), and this is the most important thing to remember when thinking about adding personality to your brand. In fact, 86% of consumers1 prefer a brand to have an authentic brand personality on social media, and your company’s little quirks can help you to bring it to life.

How to add personality to your brand 

Whether you decide upon a company mascot or breathe personality into your brand in an altogether different way is up to you. Think about your brand and the aspects which make you stand out from the crowd. Is there something that falls in line with your identity? Great ways to showcase your brand’s personality include:

  • Company mascots: from The Blue Sheriff to 24fingers’ P Squiddy and The Cotton Textile Company’s mannequin, Bob, Brentwood has plenty of mascots between us!

  • Company pets: local printers Baker Labels often showcase their Cocker Spaniels Ted and Benji Baker on their social media.

  • Digital avatars: Brentwood based web design agency Eseyo use ‘DotScott’ as their mascot.

  • Tone of voice on social media: for example, local hairdressers Vogels often create videos for their social media with a humorous element to them.

However you go about it, it’s essentially your brand’s personal touch, brought to life.

Howdy, Blue Sheriff! 

Of course, a big part of our personality is The Blue Sheriff. His company mascot role came about after a mix up by one of our clients over our company name – Blue Serif – and the play on words and our love of an 8 inch tall cowboy action figure was born. As a team, we have a lot of fun creating Sheriff photoshoots, dressing him up for awards nights and posing him with various boxes of those aforementioned biscuits, among other things.

But on a serious note, as well as his work throughout the year, he comes out to play every Christmas for our charity campaign. In the last few years, our Sheriff on the Shelf Christmas campaigns have raised money for Hopefield Animal Sanctuary, SNAP Charity and Saint Francis Hospice, raising a total of over £1650 combined for the various charities.

This year, we’ll also be sponsoring a nutcracker as part of Brentwood Council’s nutcracker trail. The Sheriff and the Nutcracker together will be a force to be reckoned with, we reckon! We love that our little bit of personality is not only fun for us but can also do good within the community.

Let us give your brand some personality

If you’d like us to breathe some personality into your brand, get in touch. We love working with a range of brands, from the quirkiest of quirky companies through to corporate and blue-chip organisations that just want to inject a little bit of fun into their business. Go on, don’t be afraid of giving your brand some personality: it is, after all, why your clients love you.

Follow The Blue Sheriff on social media:

Facebook: https://facebook.com/thebluesheriff

Instagram: https://instagram.com/thebluesheriff

Twitter: https://twitter.com/thebluesheriff

Brand personality statistic: Ragjeev Batra, Peter Lenk and Michel Wedel: Separating Brand from Category Personality, University of Michigan

Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
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More from Phoenix FM


How to bring your brand’s personality to life

Written by Nicola Lighterness from Blue Serif

Aside from our fantastically engaging, strikingly compelling creative, there are two things you need to know about Blue Serif: one is, as a team, we love a biscuit. Custard creams, dark chocolate Hobnobs, even the humble digestive…we love ‘em. And the second thing you need to know about us is this: we also love our cheeky little company mascot, The Blue Sheriff.

These two things have become as synonymous with our brand as that aforementioned beautiful creative. The people of Brentwood and beyond are used to our Sheriff popping up all over the place and are accustomed to being offered a biscuit or two when popping into the office to discuss their latest marketing campaign. But it’s not just our brand’s personality that we love: we also love bringing out the best of our clients’ brands’ personalities, too.

Why it’s good to be a brand with personality

From Compare the Market’s meerkats to the Energizer Bunny, company mascots and other quirky personality traits are a great way to raise awareness of your brand. As a company, we have become known for posting on our social media about our love of biscuits and, of course, The Blue Sheriff has his own social media channels. But these aren’t the only ways to add personality to your brand. There are plenty of ways that you can bring your company to life in ways other than your usual day to day business.

By adding personality to your brand it gives it a much more human, much more approachable feel, and will ensure that you stick in the mind of your audience (as is evidenced by the amount of times we get tagged in biscuit related posts on social media!), and this is the most important thing to remember when thinking about adding personality to your brand. In fact, 86% of consumers1 prefer a brand to have an authentic brand personality on social media, and your company’s little quirks can help you to bring it to life.

How to add personality to your brand 

Whether you decide upon a company mascot or breathe personality into your brand in an altogether different way is up to you. Think about your brand and the aspects which make you stand out from the crowd. Is there something that falls in line with your identity? Great ways to showcase your brand’s personality include:

  • Company mascots: from The Blue Sheriff to 24fingers’ P Squiddy and The Cotton Textile Company’s mannequin, Bob, Brentwood has plenty of mascots between us!

  • Company pets: local printers Baker Labels often showcase their Cocker Spaniels Ted and Benji Baker on their social media.

  • Digital avatars: Brentwood based web design agency Eseyo use ‘DotScott’ as their mascot.

  • Tone of voice on social media: for example, local hairdressers Vogels often create videos for their social media with a humorous element to them.

However you go about it, it’s essentially your brand’s personal touch, brought to life.

Howdy, Blue Sheriff! 

Of course, a big part of our personality is The Blue Sheriff. His company mascot role came about after a mix up by one of our clients over our company name – Blue Serif – and the play on words and our love of an 8 inch tall cowboy action figure was born. As a team, we have a lot of fun creating Sheriff photoshoots, dressing him up for awards nights and posing him with various boxes of those aforementioned biscuits, among other things.

But on a serious note, as well as his work throughout the year, he comes out to play every Christmas for our charity campaign. In the last few years, our Sheriff on the Shelf Christmas campaigns have raised money for Hopefield Animal Sanctuary, SNAP Charity and Saint Francis Hospice, raising a total of over £1650 combined for the various charities.

This year, we’ll also be sponsoring a nutcracker as part of Brentwood Council’s nutcracker trail. The Sheriff and the Nutcracker together will be a force to be reckoned with, we reckon! We love that our little bit of personality is not only fun for us but can also do good within the community.

Let us give your brand some personality

If you’d like us to breathe some personality into your brand, get in touch. We love working with a range of brands, from the quirkiest of quirky companies through to corporate and blue-chip organisations that just want to inject a little bit of fun into their business. Go on, don’t be afraid of giving your brand some personality: it is, after all, why your clients love you.

Follow The Blue Sheriff on social media:

Facebook: https://facebook.com/thebluesheriff

Instagram: https://instagram.com/thebluesheriff

Twitter: https://twitter.com/thebluesheriff

Brand personality statistic: Ragjeev Batra, Peter Lenk and Michel Wedel: Separating Brand from Category Personality, University of Michigan

Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
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