If your business does not have the outreach you would like, you need to address that as soon as you can. You need to make sure that you are always going to be able to reach out to as many people as possible for the greatest success and growth possible. Here are some of the ways you can improve your business’s reach.
Change Location
Do you rely on a lot of footfall in your business? If you do, you might be struggling to pick up business if you are in a quieter street than most. Location is everything with these styles of business. While there are some advantages to being located down a quiet side street, you do need to make sure that people know that you are there.
If you have the budget to do so, a well-publicised move might be a good choice. You can find another unit that can offer you all the exposure you could want, while ensuring that you are able to pick up many more people as they pass by. If you don’t have the budget for such a move, why not consider seeing if you can get a board or a signpost to help direct foot traffic in the direction of your business. It is just a small change, but it could still have an impact.
Social Media
How much work do you currently do on your business’s social media? If you only make the occasional post when you have something big to announce, you need to shake things up soon! There are so many other ways you can use your social media. It can really drive engagement in a positive way and it can attract so many new people to your brand.
Posts can be for gaining tangible engagement with your customers in the form of a poll or a competition, or they could just be a short and sweet good morning message. You should also take the opportunity to showcase influencers and customers who might be using your products on your page. With a platform like Instagram, you have a great opportunity to create a fantastic environment that shows your business in the best possible light.
Remember that this will often be the first impression that someone gets of your business. You always need to make sure that it shows the best side of your company, in the hopes of converting them to that sale.
Email Newsletters
With so many modern tips and tricks, some forget about the power of the humble newsletter. Using an email newsletter can give people an insight into what they might expect from your business, as well as unique offers and other things that might capture their interest.
Though they might not follow you on social media, they might be subscribed to your newsletters. It is a good way to push similar content and marketing to those who do not follow you on other platforms. Just make sure the content is distinct enough that someone who follows you on both won’t notice too much of an overlap.
There are so many resources you can look at to help you put together the perfect newsletter. From email list building tips to easy templates you can adapt, there is plenty you can pull on. Though it might take you a little while to put the first one together, you will then have just what you need for sending them out regularly. Some brands do daily newsletters, some do weekly ones, and others keep it to one a month. Work out which would be best for your business and try to build up a regular schedule.
Interact with Customers
One of the single most important things you should do is make sure every customer leaves you with some form of positive interaction. It does not matter whether you have an online business or one with a real and concrete shop to work from, you need to make sure that there is a certain standard to your customer service. You also need to make sure that these standards are understood and implemented by all of your staff.
Nothing can build your business’s reputation like word of mouth. Even in this day and age, there are so many people who rely on recommendations from friends and family when they are trying to decide where they will go for something new. You need to make sure that this reputation leans more towards good than bad.
A bad reputation can be very hard to shake, and it will require a lot of work to overturn. It is instead better to do the work beforehand to ensure that many are happy with your service and what your business can offer. Whether it is an extra helping hand or a reply to a comment on social media, there are so many ways you can offer something a little bit extra.
Rebrand
If necessary, you might also find that a rebrand can help your business in some way. There are many businesses who end up lagging behind a little behind their competitors due to out-dated practices and branding. Even the major corporations have undergone several periods of rebranding. This might be a great choice for you if you can’t see another way to go.
You could choose to strike out for a new demographic. You could reinvigorate your website and logo. You could even choose to completely change the name of your brand. There are so many choices to make here, and each one could lead to something new for your business and branding.
Trying to improve the reach of your business can be difficult, especially when you are trying to compete with others in your industry and local area. Nevertheless, there are still some ways that you can extend your customer base and reach new people who have never heard of your brand. Whether it is through marketing, social media, or just good old word of mouth, you need to start improving your reach today.
