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By any name it’s still a beer

The problems of naming products for sale on international markets is well known and a Canadian brewery is the latest concern to have fallen foul on this issue.

The Hells Basement brewery in Alberta just named its new NEW ZEALAND hopped pale ale, HURUHURU, which they thought was the Maori word meaning feather, however it has since emerged, that it actually means pubic hair.

Well at least the Canadian company has an excuse, after all they are not based in New Zealand, but the same excuse cannot apply to the shoe company based in the New Zealand capital, Wellington, who also named their store HURUHURU.

Local Maori TV personality said that non-Maori businesses should use their own language to promote their own products – all well and good but a word in English may well translate into something else when used in another market.

A spokesperson for the brewery said that they had no intention of being disrespectful, although they admitted that pubic hair may not go too well with beer, but the shoe company says that they had gained approval of the brand name from the Intellectual Property Office’s Maori advisory committee and the business has no intention to undertake a re-brand which they couldn’t afford to do anyway.

In the second hour of today’s programme I was joined once more by Margaret Mills who chose as her subject today, an unnamed old miser from High Ongar who died in 1854.

Apparently he was a miller who had somehow amassed a fortune of around £7000 in cash and a similar amount in investments which together must have been worth the equivalent of close on £2m in today’s money.

To hear more click on the link below:-

See you again next week,
Scott

 
 
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By any name it’s still a beer

The problems of naming products for sale on international markets is well known and a Canadian brewery is the latest concern to have fallen foul on this issue.

The Hells Basement brewery in Alberta just named its new NEW ZEALAND hopped pale ale, HURUHURU, which they thought was the Maori word meaning feather, however it has since emerged, that it actually means pubic hair.

Well at least the Canadian company has an excuse, after all they are not based in New Zealand, but the same excuse cannot apply to the shoe company based in the New Zealand capital, Wellington, who also named their store HURUHURU.

Local Maori TV personality said that non-Maori businesses should use their own language to promote their own products – all well and good but a word in English may well translate into something else when used in another market.

A spokesperson for the brewery said that they had no intention of being disrespectful, although they admitted that pubic hair may not go too well with beer, but the shoe company says that they had gained approval of the brand name from the Intellectual Property Office’s Maori advisory committee and the business has no intention to undertake a re-brand which they couldn’t afford to do anyway.

In the second hour of today’s programme I was joined once more by Margaret Mills who chose as her subject today, an unnamed old miser from High Ongar who died in 1854.

Apparently he was a miller who had somehow amassed a fortune of around £7000 in cash and a similar amount in investments which together must have been worth the equivalent of close on £2m in today’s money.

To hear more click on the link below:-

See you again next week,
Scott

 
 
Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
More from One 2 Three
More from
More from Phoenix FM


By any name it’s still a beer

The problems of naming products for sale on international markets is well known and a Canadian brewery is the latest concern to have fallen foul on this issue.

The Hells Basement brewery in Alberta just named its new NEW ZEALAND hopped pale ale, HURUHURU, which they thought was the Maori word meaning feather, however it has since emerged, that it actually means pubic hair.

Well at least the Canadian company has an excuse, after all they are not based in New Zealand, but the same excuse cannot apply to the shoe company based in the New Zealand capital, Wellington, who also named their store HURUHURU.

Local Maori TV personality said that non-Maori businesses should use their own language to promote their own products – all well and good but a word in English may well translate into something else when used in another market.

A spokesperson for the brewery said that they had no intention of being disrespectful, although they admitted that pubic hair may not go too well with beer, but the shoe company says that they had gained approval of the brand name from the Intellectual Property Office’s Maori advisory committee and the business has no intention to undertake a re-brand which they couldn’t afford to do anyway.

In the second hour of today’s programme I was joined once more by Margaret Mills who chose as her subject today, an unnamed old miser from High Ongar who died in 1854.

Apparently he was a miller who had somehow amassed a fortune of around £7000 in cash and a similar amount in investments which together must have been worth the equivalent of close on £2m in today’s money.

To hear more click on the link below:-

See you again next week,
Scott

 
 
Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
More from One 2 Three
More from
More from Phoenix FM


By any name it’s still a beer

The problems of naming products for sale on international markets is well known and a Canadian brewery is the latest concern to have fallen foul on this issue.

The Hells Basement brewery in Alberta just named its new NEW ZEALAND hopped pale ale, HURUHURU, which they thought was the Maori word meaning feather, however it has since emerged, that it actually means pubic hair.

Well at least the Canadian company has an excuse, after all they are not based in New Zealand, but the same excuse cannot apply to the shoe company based in the New Zealand capital, Wellington, who also named their store HURUHURU.

Local Maori TV personality said that non-Maori businesses should use their own language to promote their own products – all well and good but a word in English may well translate into something else when used in another market.

A spokesperson for the brewery said that they had no intention of being disrespectful, although they admitted that pubic hair may not go too well with beer, but the shoe company says that they had gained approval of the brand name from the Intellectual Property Office’s Maori advisory committee and the business has no intention to undertake a re-brand which they couldn’t afford to do anyway.

In the second hour of today’s programme I was joined once more by Margaret Mills who chose as her subject today, an unnamed old miser from High Ongar who died in 1854.

Apparently he was a miller who had somehow amassed a fortune of around £7000 in cash and a similar amount in investments which together must have been worth the equivalent of close on £2m in today’s money.

To hear more click on the link below:-

See you again next week,
Scott

 
 
Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
More from One 2 Three
More from
More from Phoenix FM