Instagram is a very popular platform where people can share images as well as brief stories behind them. It is owned by Facebook, which is yet another platform, but the latter is more link and text based while Instagram is focused more on pictures and videos.
Today, all smartphones come with a camera, video recording capabilities, and provision for Internet access, which have all led to Instagram being a massive hit. Below you will find some effective tips for using Instagram to grow your business.
1. Switch to a Business Profile
The clever thing to do is switch to a business profile. To do that, you will must have a Facebook page first. You can then link that page to your Instagram business account. Ensure that you have a reliable and professional team handling your Instagram account. A personal profile often gives the impression that you aren’t professional enough thus discouraging customers. It also prevents you from accessing simple tools available to business profiles on Instagram that allow you to monitor your reach.
2. Don’t Use banned Hashtags
Hashtags are sometimes found to be offensive by Instagram. The developers of the app usually respond by banning such hashtags thus making it impossible for users to see posts related to it, even when it is a valid hashtag. Making the switch to a business profile might be a practical move, but you should be acquainted with theories related to it.
3. Use Promotional Posts to Look for Outreach
The promotional posts you design should be suitable. Then using the platform’s payable promotional tool, boost those posts. Boosted posts can reach all users in a particular niche. You have to decide who your target audience is and the post will automatically appear on their news feed. Facebook Pages also have the same feature.
4. Use Less Popular Hashtags to Appear in the “Top”
Use hashtags that aren’t used very often. For instance, you are unlikely to be noticed when using a hashtag such as ‘#art’ since thousands of posts with a similar tag appear every second. Select your hashtags wisely. Businesses have been successful using social media and hashtags properly. Take the example of Daddy Couture and their highly successful Instagram handle. All you need is proper planning and dedicated execution.
5. Hold Contests and Giveaways
Giveaway and contest posts on Instagram somehow appear to respond better. If you are holding a giveaway and are able to publicize it properly, you won’t have any trouble in getting things sorted out. Once you have finished working on the contest along with how you plan to go about it, you should try to publicize it. Boost the post so that more people get to know about it thereby improving your image online.
6. Increase Your Reach by Getting Featured
Get your creatives dispersed by partnering with online accounts on social media. Many people ask what are impressions on Instagram? It is usually assumed that the higher the number of profiles you have posts on, the higher the number of people they reach. However, that’s not all. It is also important to choose good, popular profiles that people are likely to visit. Keep circulating your creatives from time to time since they can only be effective if they are repetitive, just like advertisements.
7. Use Social Media Influencers to Get Advertisements Done
If you are unable to afford a movie star for your promotions, you should consider hiring a social media influencer instead. If a person with a large number of followers does the publicity and posts for you, then you most likely won’t need to worry about reaching many people. Social media influencers can be virtually anyone from video makers to models and they all contribute to spreading the word about your organization.
Instagram is an incredibly useful social media platform. You can definitely add images and share your ideas. The platform focuses on images more than text, which is why you need to get the right creatives ready. It means that you must spend a collective amount of time sorting things out. Work hard on social media, since it is a very impressive place when it comes to advertisements. Once that is worked out, you won’t have to worry too much about marketing.