When it comes to social media, few outlets are as effective as Instagram at introducing people to your brand and growing a dedicated group of followers.
You probably are already posting high-quality photos, hashtagging them with relevant tags, and interacting with some of your followers. While all of those activities are great, you can take things even further. With just a few simple changes to the way you post and tag photos, you can grow your follower count. More importantly, you can transform those followers into leads.
Keep reading for some of my most helpful tips on how to use geotagging to get more Instagram followers, increase engagement, and discover new leads.
An Introduction to Geotagging
Geotagging is the term used to describe the practice of adding a location or other geographical info to videos or photos on your account. For instance, all of the following qualify as geotags:
– Providing the longitude and latitude of the location in the photo
– The name of the location
– The city, state, or country where the video or photo was originally taken
Five Techniques For Creating An Effective Geotagging Plan For Instagram
Geotagging allows your photos and videos to show up under location-based searches on Instagram. To get the best results, follow these five tips:
1. Turn On The Geotagging Feature For Your Account
If you want to use geotagging, you need to visit your phone settings and turn on Location Services for Instagram. This allows the app to pinpoint your location. Each time you create a post, it will suggest geotags for your current area.
If you have an iPhone, visit the Privacy section under Settings. From there, choose Location Services.
Turn on Location Services. At that point, search for Instagram in the apps that are listed further down the page.
When you find Instagram in the list, choose “While Using the App “. This allows the app to automatically find and suggest geotags for your current location anytime you add a new photo or video to your account.
2. Use Tags For A Variety Of Locations Even If You Aren’t Actually There
If you want to connect with more users on Instagram, you should use a variety of locations in your geotags, even if you aren’t actually at those locations.
For instance, if the caption for your photo includes the name of a location, you can geotag that location, allowing your photo to appear in that tag’s feed.
Avoid the temptation to tag locations randomly. All of the tags that you use should be related to your photo or its caption.
3. Research how others are using location tags.
Instagram recently introduced the ability to follow geotags and hashtags. Try following locations that you are interested in. This will give you a chance to see what other users are posting to their accounts and which photos are capturing the most user engagement.
Based on your research, you can then come up with content that is not only tagged properly but that also gets noticed by other users.
4. Add Your Location To The Map
If you have a local business, make sure that your location is on the map. If it isn’t there, people won’t be able to geotag your business when they post photos.
If your company doesn’t already have a geotag, create one. To get your location to show up on Instagram, you first have to create it on Facebook. You can find information on how to do that here.
5. Use Stories To Tag Different Locations
Geotagging also can be used along with your Instagram stories. This is another effective way to get your content in front of more viewers, which can result in more Instagram Story Views and Highlights.
If your account has more than 10,000 followers, you can even link your content to a free giveaway. This is a great way to gather email addresses from your posts.