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The advantages of MAP pricing enforcement

In order to maximise revenues and profits, manufacturers and retailers are increasingly using different pricing strategies. One of the most effective ways of doing this is by looking at the Minimum Advertised Price and introducing a system to monitor and enforce compliance.

A MAP policy is a legal document explaining the terms of pricing between a supplier and a manufacturer. It will forbid resellers to advertise the product in question at prices under a given amount. Many successful business owners are very clued up on MAP because they understand how important pricing strategy is to the productivity of their business.

There are many reasons why MAP pricing enforcement is worth investing in, but I will focus on the top five reasons MAP enforcement and tracking are essential to ecommerce website, retailers and manufacturers.

1. Encourages Fairness and a Level Playing Field

Enforcement of MAP is extremely efficient in checking price compliance in a market. This helps to create a level playing field for both brands and resellers and allows businesses to differentiate on price with other factors in mind, such as customer service.

2. It Prevents A “Race To The Bottom”

MAP monitoring prevents resellers entering a race to the bottom and discourages selling products at huge discounts.

This is an obvious advantage as reducing the overall cost of a product throughout the whole market does no business any favours.

3. In Order To Monitor Market Pricing

Companies can lose thousands of pounds to competitors as a result of MAP violations. But the use of MAP monitoring and enforcement policies makes it possible to check the prices of any given company’s products across a wide range of resellers. It also helps to monitor competitors’ prices and the overall market.

By doing this a smart business can react quickly to trends and make quick decisions to ensure that their sales do not start falling off because last week’s “correct” price is now a wrong one.

4. Minimises Online Arguments

MAP monitoring helps to prevent arguments over prices online. This can damage brands and products, especially if your loyal customers find that they could have bought the same product elsewhere. One local business described this potential scenario as “carnage”.

Brands must have high values if you want retailers to carry them and reputational damage is something you need to avoid at all costs.

5. Protect Brand Image and Increase Profits

Monitoring MAP can boost profits through retailers who are keen to advertise products that are likely to bring in a high yield. Tracking and enforcing MAP through the use of good software gives businesses a good reason to promote and endorse specific brands – particularly when they have a high recognition factor with their customers already.

Businesses will benefit greatly from MAP enforcement software, as it stops the brand being discounted outside its own control.

MAP pricing enforcement is essential for businesses today and you can increase the effectiveness of this by employing good MAP monitoring software. This will save considerable time and energy in calculating manually and leave you to get on with the fun part of running your business!

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The advantages of MAP pricing enforcement

In order to maximise revenues and profits, manufacturers and retailers are increasingly using different pricing strategies. One of the most effective ways of doing this is by looking at the Minimum Advertised Price and introducing a system to monitor and enforce compliance.

A MAP policy is a legal document explaining the terms of pricing between a supplier and a manufacturer. It will forbid resellers to advertise the product in question at prices under a given amount. Many successful business owners are very clued up on MAP because they understand how important pricing strategy is to the productivity of their business.

There are many reasons why MAP pricing enforcement is worth investing in, but I will focus on the top five reasons MAP enforcement and tracking are essential to ecommerce website, retailers and manufacturers.

1. Encourages Fairness and a Level Playing Field

Enforcement of MAP is extremely efficient in checking price compliance in a market. This helps to create a level playing field for both brands and resellers and allows businesses to differentiate on price with other factors in mind, such as customer service.

2. It Prevents A “Race To The Bottom”

MAP monitoring prevents resellers entering a race to the bottom and discourages selling products at huge discounts.

This is an obvious advantage as reducing the overall cost of a product throughout the whole market does no business any favours.

3. In Order To Monitor Market Pricing

Companies can lose thousands of pounds to competitors as a result of MAP violations. But the use of MAP monitoring and enforcement policies makes it possible to check the prices of any given company’s products across a wide range of resellers. It also helps to monitor competitors’ prices and the overall market.

By doing this a smart business can react quickly to trends and make quick decisions to ensure that their sales do not start falling off because last week’s “correct” price is now a wrong one.

4. Minimises Online Arguments

MAP monitoring helps to prevent arguments over prices online. This can damage brands and products, especially if your loyal customers find that they could have bought the same product elsewhere. One local business described this potential scenario as “carnage”.

Brands must have high values if you want retailers to carry them and reputational damage is something you need to avoid at all costs.

5. Protect Brand Image and Increase Profits

Monitoring MAP can boost profits through retailers who are keen to advertise products that are likely to bring in a high yield. Tracking and enforcing MAP through the use of good software gives businesses a good reason to promote and endorse specific brands – particularly when they have a high recognition factor with their customers already.

Businesses will benefit greatly from MAP enforcement software, as it stops the brand being discounted outside its own control.

MAP pricing enforcement is essential for businesses today and you can increase the effectiveness of this by employing good MAP monitoring software. This will save considerable time and energy in calculating manually and leave you to get on with the fun part of running your business!

Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
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The advantages of MAP pricing enforcement

In order to maximise revenues and profits, manufacturers and retailers are increasingly using different pricing strategies. One of the most effective ways of doing this is by looking at the Minimum Advertised Price and introducing a system to monitor and enforce compliance.

A MAP policy is a legal document explaining the terms of pricing between a supplier and a manufacturer. It will forbid resellers to advertise the product in question at prices under a given amount. Many successful business owners are very clued up on MAP because they understand how important pricing strategy is to the productivity of their business.

There are many reasons why MAP pricing enforcement is worth investing in, but I will focus on the top five reasons MAP enforcement and tracking are essential to ecommerce website, retailers and manufacturers.

1. Encourages Fairness and a Level Playing Field

Enforcement of MAP is extremely efficient in checking price compliance in a market. This helps to create a level playing field for both brands and resellers and allows businesses to differentiate on price with other factors in mind, such as customer service.

2. It Prevents A “Race To The Bottom”

MAP monitoring prevents resellers entering a race to the bottom and discourages selling products at huge discounts.

This is an obvious advantage as reducing the overall cost of a product throughout the whole market does no business any favours.

3. In Order To Monitor Market Pricing

Companies can lose thousands of pounds to competitors as a result of MAP violations. But the use of MAP monitoring and enforcement policies makes it possible to check the prices of any given company’s products across a wide range of resellers. It also helps to monitor competitors’ prices and the overall market.

By doing this a smart business can react quickly to trends and make quick decisions to ensure that their sales do not start falling off because last week’s “correct” price is now a wrong one.

4. Minimises Online Arguments

MAP monitoring helps to prevent arguments over prices online. This can damage brands and products, especially if your loyal customers find that they could have bought the same product elsewhere. One local business described this potential scenario as “carnage”.

Brands must have high values if you want retailers to carry them and reputational damage is something you need to avoid at all costs.

5. Protect Brand Image and Increase Profits

Monitoring MAP can boost profits through retailers who are keen to advertise products that are likely to bring in a high yield. Tracking and enforcing MAP through the use of good software gives businesses a good reason to promote and endorse specific brands – particularly when they have a high recognition factor with their customers already.

Businesses will benefit greatly from MAP enforcement software, as it stops the brand being discounted outside its own control.

MAP pricing enforcement is essential for businesses today and you can increase the effectiveness of this by employing good MAP monitoring software. This will save considerable time and energy in calculating manually and leave you to get on with the fun part of running your business!

Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
More from Uncategorized
More from
More from Phoenix FM


The advantages of MAP pricing enforcement

In order to maximise revenues and profits, manufacturers and retailers are increasingly using different pricing strategies. One of the most effective ways of doing this is by looking at the Minimum Advertised Price and introducing a system to monitor and enforce compliance.

A MAP policy is a legal document explaining the terms of pricing between a supplier and a manufacturer. It will forbid resellers to advertise the product in question at prices under a given amount. Many successful business owners are very clued up on MAP because they understand how important pricing strategy is to the productivity of their business.

There are many reasons why MAP pricing enforcement is worth investing in, but I will focus on the top five reasons MAP enforcement and tracking are essential to ecommerce website, retailers and manufacturers.

1. Encourages Fairness and a Level Playing Field

Enforcement of MAP is extremely efficient in checking price compliance in a market. This helps to create a level playing field for both brands and resellers and allows businesses to differentiate on price with other factors in mind, such as customer service.

2. It Prevents A “Race To The Bottom”

MAP monitoring prevents resellers entering a race to the bottom and discourages selling products at huge discounts.

This is an obvious advantage as reducing the overall cost of a product throughout the whole market does no business any favours.

3. In Order To Monitor Market Pricing

Companies can lose thousands of pounds to competitors as a result of MAP violations. But the use of MAP monitoring and enforcement policies makes it possible to check the prices of any given company’s products across a wide range of resellers. It also helps to monitor competitors’ prices and the overall market.

By doing this a smart business can react quickly to trends and make quick decisions to ensure that their sales do not start falling off because last week’s “correct” price is now a wrong one.

4. Minimises Online Arguments

MAP monitoring helps to prevent arguments over prices online. This can damage brands and products, especially if your loyal customers find that they could have bought the same product elsewhere. One local business described this potential scenario as “carnage”.

Brands must have high values if you want retailers to carry them and reputational damage is something you need to avoid at all costs.

5. Protect Brand Image and Increase Profits

Monitoring MAP can boost profits through retailers who are keen to advertise products that are likely to bring in a high yield. Tracking and enforcing MAP through the use of good software gives businesses a good reason to promote and endorse specific brands – particularly when they have a high recognition factor with their customers already.

Businesses will benefit greatly from MAP enforcement software, as it stops the brand being discounted outside its own control.

MAP pricing enforcement is essential for businesses today and you can increase the effectiveness of this by employing good MAP monitoring software. This will save considerable time and energy in calculating manually and leave you to get on with the fun part of running your business!

Subscribe to our newsletter!
One a month, no spam, honest

Now on air
Coming up
More from Uncategorized
More from
More from Phoenix FM