For both small and large businesses, SEO is vital for creating an online presence and attracting new potential customers. While simply using the right keywords and gaining online authority through reviews and backlinks may once have been enough, this is no longer the case. Read on to find out the top SEO trends for 2019 and how you can implement these into your business’s marketing plan.
Social Media
Social media usage is constantly increasing, with 2.77 billion social media users across the world in 2019. So you should ensure your SEO is optimised for social media by creating social media accounts for your business that include your contact information and your keywords. These can act as your homepage and can show up on Google rankings and in relevant search results. This is called social SEO. If you are struggling to implement SEO, then you can find local services, such as DMG, a well-suited marketing agency in Portland, that can help you keep up with the top trends by tailoring keywords and conducting the necessary research.
Voice Search
Companies are constantly looking for ways to make people’s use of technology simpler. One of the most popular new aspects of mobile phones is the ability to use voice search to find the information you need. Voice searching is easy and more accessible than typing, allowing people to conduct searches hands-free. Currently, 1 in 5 searches are conducted using voice, and so it will be vital in the coming year to optimize your website for voice searches. You can do this by finding keywords that are more common in spoken and conversational English, for example, questions such as what, where, when, and how.
Mobile-First Indexing
Nearly 60% of searches are now on mobiles, and Google is starting to focus on mobile-first content. The year 2019 will see Google introduce their new mobile-first index, which will judge the ranking of your website by its mobile compatibility. You can improve your Google ranking in this index by creating fast load times for your website and ensuring all your videos and content can be viewed on a mobile device. Additionally, you may consider creating a separate mobile version of your website. This will encourage visitors to your website to stay longer and will show Google the value your website can provide.
Video Marketing
It’s not only Google that you should focus on when improving your SEO. The rise of video technology has led to more brands utilising video formats to market their products and advertise their companies. YouTube has a ranking system similar to Google’s, so you have the ability to get more views on your videos and promote your brand. You should ensure your video titles and descriptions contain the keywords necessary to ensure a good search ranking.
Using SEO correctly can bring your company more customers and lead to increased visitor traffic to your website. Since SEO is an ever-changing form of technology, it’s important to follow the current trends.